Asociar is a Latin word and means “to connect”. We provide innovative solutions to empower the connected world. Our mission is to provide innovative technology integration, logistics and advanced supply chain services for information, communications and technology industry.

Asociar is owned by Mrs. Betty Manetta, who is also CEO of Argent Associates, a supply chain and technology Services Company established for over 16 years and manages over $1.2 Billion in customer telecom assets and inventories. Our headquarters office is located in Plano, Texas with manufacturing facilities in North Dallas area and distribution centers located in California, Georgia, Florida, New Jersey, New York and Texas. We are a vendor neutral company and provide technology integration on multi-vendor platforms to provide innovative solutions to support business growth by accelerating speed to market. Asociar is a certified MWBE by Texas Minority Supplier Diversity Council.

Asociar Team Members

Betty Manetta

President & CEO

Betty Manetta is President & CEO. Ms. Manetta is a successful entrepreneur. She's led several successful businesses for the past 16 years. She managed to take Argent & Associates from a garage to a company of above $230 Million annual revenues. Asociar is a new venture in integration services. Ms. Manetta has a Bachelor's Degree in Marketing from Rutgers University and a Masters in International Business from Seton Hall.

Ron Lucas

Vice President of Sales

(972) 365-5090

Ron Lucas is Vice President of Sales. Ron is highly motivated and technically-sophisticated sales executive with 25 years in sales leadership roles at Fujitsu Network Communications, Cisco Systems and White Rock Networks. Ron is a strong change agent experienced at sales management, account management, and new business development. He is successful in presenting technology to improve operational efficiency, reduce costs, and increase revenues. Ron is well versed in Corporate Planning, Business and Sales strategies and is consistently recognized for outstanding performance throughout his career. Ron is a time management expert, published author and licensed ordained minister. Ron attended Bradley University and majored in Electrical Engineering Technology.

Asociar Board of Directors

Asociar has established a Board of Directors that include Executives from Fujitsu Network Services, Anixter and GTF. The Board is responsible for guiding and ensuring Asociar achieves its mission and objectives.